Lynda com Google Website Optimizer Essential Training 英文正式版(Google網站優化工具基礎視頻教學)(DVD一片裝) 軟體簡介: LyndacomGoogleWebsiteOptimizerEssentialTraining英文正式版(Google網站優化工具基礎視頻教學)(DVD一片裝) 出品公司:Lynda.com 發佈時間:2010-09-16 國家:美國 語言:英語 作者/主講人:DavidBooth 時長:3小時37分 樣片:None 簡介: 語言:英語 網址:http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635 類別:教程 gnomon@TLF Lynda.com出品的長達3小時37分的視頻教程中DavidBooth介紹了如何使用google 工具WebsiteOptimizer進行網頁登陸測試和網頁優化。 InGoogleWebsiteOptimizerEssentialTraining,DavidBoothshowshowto useWebsiteOptimizer,Google'sfreetoolforconversionoptimization. Conversionoptimization,orlandingpagetesting,istheprocessof experimentingwithcontentanddesignalternatives,displayingthemto visitors,andcomparingtheresults,withthegoalofimprovingsite performanceinregardtomarketing,sales,orotherconversionmetrics. Thecoursecoverstheoryandbestpractices,aswellasareal-world implementationofA/Bandmultivariatetesting.Practicaltechniquesfor identifyingareasforimprovement,estimatingsamplesize,choosingan experimenttype,designing,launching,andvalidatinganexperiment,and analyzingWebsiteOptimizerreportsareincluded. Topicsinclude: *Understandingconversionsandlandingpagetesting *Sellingconversiontestingwithinanorganization *Identifyingpagestotest *Estimatingsamplesize *Choosinganexperimenttype *UnderstandingtheinnerworkingsofWebsiteOptimizer *Creatingandrunningtests *Readingandinterpretingreports *Validatingresultsandrunningfollow-upexperiments *IntegratingwithGoogleAnalytics